Advertising & IMC: Principles and Practice, 11/e

Price:

NPR 1,397.00


Advertising & IMC: Principles and Practice, 11/e

Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together..

NPR 1,397.00 1397.0 NPR NPR 1,552.00

NPR 1,552.00


  • Author
  • Pages
  • Pages 664
  • Year
  • ISBN
  • Publisher
  • Language
  • Edition
  • Weight
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Advertising & IMC: Principles and Practice, 11/e

Advertising & imc: principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, advertising & imc uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.

Book
Author Wells and Moriarity
Pages 664
Year 2021
ISBN 9789390394937
Publisher Pearson
Language English
Uncategorized
Edition 11/e
Weight 1 kg
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback