International Business, 2e

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NPR 1,037.00


International Business, 2e

International Business, 2e is a revised and updated textbook for postgraduate courses of International Business and Strategy.

NPR 1,037.00 1037.0 NPR NPR 1,152.00

NPR 1,152.00


  • Author
  • Pages
  • Pages 544
  • Year
  • ISBN
  • Publisher
  • Language
  • Edition
  • Weight
  • Dimensions
  • Binding

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International Business, 2e

International Business, 2e is a revised and updated textbook for postgraduate courses of International Business and Strategy. The book aims to give students a comprehensive coverage of all aspects of the subject by linking concepts, theories and frameworks with real life cases and examples across countries and industries.

Table of Content :
I. FOUNDATIONS 

1.Globalization and International Business 

2. Globalization of Business Structures: The Transnational Corporation Unit 

II. GLOBAL BUSINESS ENVIRONMENT 

3. Economic Environment 

4. Political and Legal Environment 

5. Cultural Environment Unit 

III FRAMEWORK OF INTERNATIONAL BUSINESS 

6. International Trade Theories and Applications 

7. Political Economy of International Trade 

8. Foreign Direct Investment: Theory and Application 

9. Regional Economic Integration Unit 

IV GLOBAL MONETARY ENVIRONMENT 

10. Regional Economic Integration 

11. Financing of Global Operations 

Unit V GLOBAL BUSINESS STRATEGY 

12. Strategy of Foreign Market Entry 

13. Alliances and Acquisitions 

14. Technology and Innovation 

Unit VI BUILDING FUNCTIONAL EXCELLENCE 

15. International Organizational Structures and Design 

16. International Marketing 

17. International Human Resource Management 

18. International Production and Supply Chain Operations 

19. Accounting For International Business 

20. Environmental Issues for International Business 

21. International Entrepreneurship 

22. International Business and Society 

Salient Features
  • Fresh new chapter —International Business and Society. 
  • 15 new opening cases, 13 new closing cases, 13 new ‘Industry Focus' features, 14 new stories in ‘Region Focus' and 15 new episodes of ‘International Business in Action'. 
  • Latest and updated data on trade, FDI and TNCs based on global reports. 
  • Case studies based on recent developments including “GVCs in the COVID Era”, “The Gig Economy”, “Journey of the Wimbledon Ball”, “Masala Bonds”, “Ethical Issues in Civet Coffee”, “Chicken Tikka Masala – Britain's National Dish”.
Book
Author Varma
Pages 544
Year 2021
ISBN 9789390394234
Publisher Pearson
Language English
Uncategorized
Edition 2/e
Weight 760 g
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback