Retail Management, 5e
Although retailing in its various formats has been in existence in our country from time immemorial, much of it was confined to family or mom-and-pop stores. Now, various established business corporations arebusy setting up shop and retailing goods and services in every nook and corner of India. They have a passion to be closer to consumers. At this time when the country’s retailing business is going through its phase of consolidation and modernization, there is a compelling need for those involved in retailing — and those who intend to be involved — to comprehend this phenomenon systematically so that they canpractice it perfectly. Retail Management, 5e is an effort in this direction.
Features
- Captures retailing that has changed with the times. It highlights the modern principles of Indian and International Retail Management.
- Provides retail experiential learning. Contextual case studies and retailing insights have been included to render a better understanding of each functional area of Retail Management.
- Blends theory with practice. This book elucidates the key operational areas of Retail Management in a practical and application oriented perspective.
- Deals with every detail of retail (Retail is Detail). In this book, all the retail specialty areas of Retail Management such as Merchandising, Buying, Category Management, Retail Pricing and Visual Merchandising have been discussed in detail.
- Expounds modern online retail convergence. This book addresses the growth of various online and Omni-channel retail models that serve the emerging modern consumer needs
| Book | |
|---|---|
| Author | Gibson G Vedamani |
| Pages | 448 |
| Year | 2018 |
| ISBN | 9789386873279 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 5/e |
| Weight | 660 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |