Business Analytics Principles, Concepts, and Applications: What, Why, and How

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NPR 771.00


Business Analytics Principles, Concepts, and Applications: What, Why, and How

Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject.

NPR 771.00 771.0 NPR NPR 856.00

NPR 856.00


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  • Pages 368
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Business Analytics Principles, Concepts, and Applications: What, Why, and How

Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives.

Features :
  • Designed to make it easier than ever for instructors to teach business analytics  and for students to master it
  • Clearly explains the core concepts of business analytics and the tools, techniques, and methodologies used to implement it
  • Integrates specific skills and knowledge related to business strategy/execution, quantitative analysis, and technology tools
  • Demonstrates the use of the industry’s most popular software tools for predictive analytics
Book
Author Schniederjans
Pages 368
Year 2022
ISBN 9789356064317
Publisher Pearson
Language English
Uncategorized
Edition 1/e
Weight 450 g
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback