The Business of Events Management
The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: - Manage the financial aspects of events management - Understand the impact of events on built and natural environments - Explain the role of volunteers in an event and understand the challenges that managing them involves - Understand the key issues in planning and designing a venue
Features:
- Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events.
| Book | |
|---|---|
| Author | Beech |
| Pages | 416 |
| Year | 2019 |
| ISBN | 9789353940348 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 1/e |
| Weight | 590 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |