Consumer Behavior : A Digital Native,1e
In this Edition:
- Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process.
- Detailed explanations on how the perceptions of consumers are developed through the five senses. The book further explains their persuasive nature in the digital environment.
- Detailed discussions on the influence of omnichannel on consumer behavior across various products, categories and services.
Key Features:
- Encompasses pioneering concepts
- Latest developments and in-depth case studies
- Combination of practical, real-world focus with visual pedagogy
- Presents an engaging and exciting look at the changes in consumption pattern of the digital natives
| Book | |
|---|---|
| Author | Jain |
| Pages | 480 |
| Year | 2019 |
| ISBN | 9789353437695 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 1/e |
| Weight | 1 kg |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |