Strategic Marketing For Nonprofit Organizations, 7e
The book delves into ‘non-profit marketing that is poised to have a much greater impact on the field of non-profit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the non-profit management and marketing strategies in India and South Asia. Features: increasing pressure on government agencies and non-profit organizations to adopt business models and frameworks to guide their operations the prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several south-Asian countries significant increase in dialogue between not for Profit organizations, corporate world, government, and regulators.
| Book | |
|---|---|
| Author | Andreasen |
| Pages | 568 |
| Year | 2019 |
| ISBN | 9789353435035 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 7/e |
| Weight | 170 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |