Strategic Marketing For Nonprofit Organizations, 7e

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NPR 1,131.00


Strategic Marketing For Nonprofit Organizations, 7e

The book delves into ‘non-profit marketing that is poised to have a much greater impact on the field of non-profit management and the growing intersection between that sector and the business world’.

NPR 1,131.00 1131.0 NPR NPR 1,256.00

NPR 1,256.00


  • Author
  • Pages
  • Pages 568
  • Year
  • ISBN
  • Publisher
  • Language
  • Edition
  • Weight
  • Dimensions
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Strategic Marketing For Nonprofit Organizations, 7e

The book delves into ‘non-profit marketing that is poised to have a much greater impact on the field of non-profit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the non-profit management and marketing strategies in India and South Asia. Features: increasing pressure on government agencies and non-profit organizations to adopt business models and frameworks to guide their operations the prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several south-Asian countries significant increase in dialogue between not for Profit organizations, corporate world, government, and regulators.

Book
Author Andreasen
Pages 568
Year 2019
ISBN 9789353435035
Publisher Pearson
Language English
Uncategorized
Edition 7/e
Weight 170 g
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback