Marketing Research, 7/e (Revised)
With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions.
| Book | |
|---|---|
| Author | Malhotra |
| Pages | 992 |
| Year | 2019 |
| ISBN | 9789353433291 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 7/e |
| Weight | 1.45 kg |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |