Marketing Research, 7/e (Revised)
With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions.
Book | |
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Author | Malhotra |
Pages | 992 |
Year | 2019 |
ISBN | 9789353433291 |
Publisher | Pearson |
Language | English |
Uncategorized | |
Edition | 7/e |
Weight | 1.45 kg |
Dimensions | 20.3 x 25.4 x 4.7 cm |
Binding | Paperback |