Marketing Research, 7/e (Revised)

Price:

NPR 1,390.00


Marketing Research, 7/e (Revised)

With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material.

NPR 1,390.00 1390.0 NPR NPR 1,544.00

NPR 1,544.00


  • Author
  • Pages
  • Pages 992
  • Year
  • ISBN
  • Publisher
  • Language
  • Edition
  • Weight
  • Dimensions
  • Binding

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Marketing Research, 7/e (Revised)

With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions.

Book
Author Malhotra
Pages 992
Year 2019
ISBN 9789353433291
Publisher Pearson
Language English
Uncategorized
Edition 7/e
Weight 1.45 kg
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback