Selling and Sales Management, 10e

Price:

NPR 1,404.00


Selling and Sales Management, 10e

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.

NPR 1,404.00 1404.0 NPR NPR 1,560.00

NPR 1,560.00


  • Author
  • Pages
  • Pages 544
  • Year
  • ISBN
  • Publisher
  • Language
  • Edition
  • Weight
  • Dimensions
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Selling and Sales Management, 10e

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

Features:
  • New case studies and practical exercises.
  • Fully updated coverage of strategic selling and partnering.
  • Expanded coverage of ethical issues.
  • Enhanced discussion of the role of social media in selling.
  • Expanded coverage of the management of sales channels.
  • Increased number of examination questions at the end of each chapter.
Book
Author Jobber
Pages 544
Year 2018
ISBN 9789352866045
Publisher Pearson
Language English
Uncategorized
Edition 10/e
Weight 1 kg
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback