Business Communication, 4e
The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations — how to recognize the techniques that help in communicating a message accurately, how to handle intercultural situations that require thoughtful communication, how to use appropriate words and an effective tone for writing effectively and so on. In a nutshell, the fourth edition builds on the strengths of the first three editions and provides a more comprehensive coverage with rich illustrations, practical guidelines and a more reader-friendly design.
Features :
- 2 new chapters ‘Theatre Technique for Effective Communication and Personality Development’ and ‘Communication for Effective Marketing’ have been incorporated.
- 20 chapter-opening ‘Communication at Work’ vignettes that provide a snapshot of key issues have been addressed in each chapter.
- Over 150 examples and exhibits of everyday written business communication have been included in all the chapters.
- Over 20 case studies have been provided to help students analyze the various issues related to business communication.
Table of Contents :
PART I: COMMUNICATION SKILLS
- CH 1: Profile of an Effective Communicator
- CH 2: Theatre Technique for Effective Communication and Personality Development
- CH 3: Reading Skills
- CH 4: Speaking Skill
- CH 5: Conversation Skills
- CH 6: Listening Skills
- CH 7: Non-verbal Skills
- CH 8: Writing Skills
PART II: BUSINESS COMMUNICATION
- CH 9: Nature and Process of Communication
- CH 10: Organizational Communication
- CH 11: Cross-Cultural Communication
- CH 12: Business Letters, Memos and E-mails
- CH 13: Social Media
- CH 14: Business Reports
- CH 15: Effective Presentations
- CH 16: Business Etiquette
PART III: STRUCTURED APPLICATIONS
- CH 17: Communication for Effective Marketing
- CH 18: Communication for Effective Negotiations
- CH 19: Communication for Conflict Management
- CH 20: Communication for Employment
- CH 21: Written Analysis of Cases
- CH 22: Summer Project Report.
| Book | |
|---|---|
| Author | Chaturvedi |
| Pages | 464 |
| Year | 2018 |
| ISBN | 9789332587281 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 4/e |
| Weight | 810 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |