Business Communication For Managers , 2e
Communication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in present times. Communication audit, crisis communication, financial communication, communication beyond boundaries and corporate communication are the new buzzwords in the language of business. The second edition of Business Communication for Managers, aimed at all MBA students, begins by briefly analyzing the various theories of communication. It demonstrates methods of effective communication through examples, real-life scenarios and role-plays. It adopts a multi-dimensional and integrative approach to solve communication dilemmas at the workplace and touches upon the thoughts related to attention, perception, empathy and professionalism. New to this edition: Indian case studies have been added at the end of chapters. Interviews and comments of seasoned professionals, on "what constitutes effective communication at the workplace" have been included. Pedagogical features, such as Information Bytes, Exhibits, Summary, have been added to make the text more lucid and interesting for the reader. Web-based exercises contains analytics as well as comprehensive questions that students have to answer with the help of information from various Web sites and online resources on business communication.
Contents:
- Introduction to Business Communication
- Theories of Interpersonal and Organizational Communication
- Interpersonal Communication
- Analyzing Transactions: The Units of Communication
- The Language of Persuasion
- Communicating in a Diverse Work Environment
- Crisis Communication Strategies
- Business Meetings and Negotiations
- Preparing and Delivering Presentations
- Introduction to Business Writing
- The Writing Strategy 12) Business Letters, Memorandums and E-Mails
- Planning, Composing and Writing Reports
- Employment Communication
- Appendix 1 Appendix 2 Appendix 3 Appendix 4 Appendix 5 Appendix 6 Appendix 7
| Book | |
|---|---|
| Author | Payal Mehra |
| Pages | 432 |
| Year | 2016 |
| ISBN | 9789332576643 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 2/e |
| Weight | 1.5 kg |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |