Marketing of High technology Product and Innovations, 3e
Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Book | |
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Author | Mohr |
Pages | 560 |
Year | 2014 |
ISBN | 9789332536623 |
Publisher | Pearson |
Language | English |
Uncategorized | |
Edition | 3/e |
Weight | 851 g |
Dimensions | 20.3 x 25.4 x 4.7 cm |
Binding | Paperback |