Marketing of High technology Product and Innovations, 3e
Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
| Book | |
|---|---|
| Author | Mohr |
| Pages | 560 |
| Year | 2014 |
| ISBN | 9789332536623 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 3/e |
| Weight | 851 g |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |