E-Business and E-Commerce Management: Strategy, Implementation and Practice, 5/e
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
| Book | |
|---|---|
| Author | Chaffey |
| Pages | 768 |
| Year | 2013 |
| ISBN | 9789332511170 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 5/e |
| Weight | 1.17 kg |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |