Business Market Management (B2B): Understanding, Creating and Delivering Value, 3e

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NPR 1,318.00


Business Market Management (B2B): Understanding, Creating and Delivering Value, 3e

The third edition of this text retains the framework for understanding, delivering and creating value that was established in the first edition, giving the readers a framework for understanding the topic.

NPR 1,318.00 1318.0 NPR NPR 1,464.00

NPR 1,464.00


  • Author
  • Pages
  • Pages 496
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Business Market Management (B2B): Understanding, Creating and Delivering Value, 3e

Anderson builds the book around a framework of understanding, creating and delivering value.The third edition of this text retains the framework for understanding, delivering and creating value that was established in the first edition, giving the readers a framework for understanding the topic. Viewed from an international perspective-rather than a purely American one-Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers and sustaining reseller and customer relationships.

Book
Author Anderson/Seshadri
Pages 496
Year 2010
ISBN 9788131731635
Publisher Pearson
Language English
Uncategorized
Edition 3/e
Weight 627 g
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback