Global Marketing 4/e
Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.
| Book | |
|---|---|
| Author | Hollensen / Benerjee |
| Pages | 792 |
| Year | 2009 |
| ISBN | 9788131728147 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 4/e |
| Weight | 1.22 kg |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |