Global Marketing 4/e

Price:

NPR 1,584.00


Global Marketing 4/e

Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

NPR 1,584.00 1584.0 NPR NPR 1,760.00

NPR 1,760.00


  • Author
  • Pages
  • Pages 792
  • Year
  • ISBN
  • Publisher
  • Language
  • Edition
  • Weight
  • Dimensions
  • Binding

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Global Marketing 4/e

Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.

Book
Author Hollensen / Benerjee
Pages 792
Year 2009
ISBN 9788131728147
Publisher Pearson
Language English
Uncategorized
Edition 4/e
Weight 1.22 kg
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback