Internet Marketing: Strategy, Implementation and Practice, 3e  

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NPR 1,613.00


Internet Marketing: Strategy, Implementation and Practice, 3e  

Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation.

NPR 1,613.00 1613.0 NPR NPR 1,792.00

NPR 1,792.00


  • Author
  • Pages
  • Pages 584
  • Year
  • ISBN
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Internet Marketing: Strategy, Implementation and Practice, 3e 

Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation.

Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skill

Table of Content :
Part I: Internet marketing fundamentals

Introduction to Internet marketing

The Internet micro-environment

The Internet macro-environment

Part II: Internet strategy development

Internet marketing strategy

The Internet marketing mix

Relationship marketing using the Internet

Part III: Internet marketing: implementation and practice

Delivering online service quality

Interactive marketing communications

NEW NAME! Improving E-Marketing Performance

Business-to-Consumer Internet marketing

Business-to-Business Internet Marketing

Salient Features
  • Comprehensive coverage of all the major aspects of marketing on the internet., including internet marketing communcations, relationship marketing on the internet, and online service quality
  • Greater focus on strategy and development, with a revised chapter on Improving E-Marketing Performance.
Book
Author Chaffey
Pages 584
Year 2008
ISBN 9788131725191
Publisher Pearson
Language English
Uncategorized
Edition 3/e
Weight 885 g
Dimensions 20.3 x 25.4 x 4.7 cm
Binding Paperback