Eyecare Business: Marketing and Strategy 1ed
- Covers the basics of marketing, finance, strategy development, management, communication, and technology.
- Self-assessment exams serve as educational tools.
- Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
- Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
Key Features :
- Covers the basics of marketing, finance, strategy development, management, communication, and technology.
- Self-assessment exams serve as educational tools.
- Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
- Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
| Book | |
|---|---|
| Author | Moss, Gary |
| Pages | 360 |
| Year | 2001 |
| ISBN | 9780750672382 |
| Publisher | Elsevier |
| Language | English |
| Uncategorized | |
| Edition | 1/e |
| Weight | 500 g |
| Dimensions | 15.24 x 23.5 x 2.09 cm |
| Binding | Paperback |
| Imprint | Butterworth-Heinemann |